2009, from late August to early September, the famous sports Puma Shoes Women companies – · Rudolf Dassler sport goods Poma AG (hereinafter referred to as “the company” PUMA) v. Qinhuangdao several enterprise-infringement of intellectual property rights which are held. This long ago, PUMA will, Qinhuangdao city, Hebei province, close to 20 companies to court, the case is the PUMA company part of a series of rights cases. PUMA company no show its determination to safeguard intellectual property rights. However, frequent maintenance may also be accompanied by a number of questions: on the one hand, the accused most smaller, weaker against risks, payment capacity, Puma in favour of the company even if the compensation is also very limited, and slowness of proceedings and the huge cost of litigation, which may make it economic gain. On the other hand, frequent litigation, particularly against many vulnerable groups of the proceedings, it is possible to make excessive rights “PUMA” image began to make its corporate image and market reputation, etc.
It is placed in front of the “PUMA”. Puma Shoes Men panoramic view of the company in recent years, the rights of more than 20 enterprises were allegedly infringing v. defenders of their intellectual property is just the tip of the iceberg of action. Early in 2008, PUMA suit Guangdong over 20 individual traders infringing intellectual property rights. Coordinated, the first batch of 9 cases be reconciliation, but there is still a 6 companies and Puma companies would have to go. The end of 2008, the company to sell fake Puma, PUMA, “commodity counterfeiting” constitutes infringement, on the grounds that the prosecution over Hainan retail companies and individuals. Most of the infringement after the Court decision, the infringement established enterprises and individual compensation PUMA Company 3 to 5 million economic losses. The beginning of 2009, PUMA companies repeatedly prosecuted Shenzhen everybody happy supermarket infringement as many as 5 or 6 times. PUMA companies considered that universal music business co., Ltd., nanyou shopping mall sales fake PUMA brand merchandise, request our Decree everybody papers apology and compensation for economic loss. According to Guangzhou City intermediate people’s Court, the intellectual property Chamber of the statistics, since June 2006 to August 2009, Guangzhou City Hospital and primary court had “PUMA” trademark rights cases up to 1082. “PUMA’s defenders Qinhuangdao, claims are divided into three parts: the immediate cessation of sales of infringing goods, the compensation for economic loss (usually in 5 ~ 8 million), compensation for the Suppression of acts of infringement is a reasonable expense occurred. “In the body of reporters, be sued one of corporate attorneys, Beijing JI Kai law firm Attorney Russel bi.
zhenwen lawyers are two companies being sued Enterprise agent, one case as in Shijiazhuang Court, the plaintiff in his reply within the time limit the jurisdiction of the objections raised by the respondent, but has been rejected in Shijiazhuang city intermediate people’s Court, and appeals. Another case was in 2009 July 22 hearing, the Court had to mediate, but due to the relatively large gap between intention, failed to reach a settlement, are now awaiting the judgment of the Court. “As far as I understand it, thePuma Shoes Sale company sued 20% being sued Enterprise often to the supermarket in Qinhuangdao city. July to September, there are several cases to court, the majority concluded, it is said that mediation in 2 to 3 million RMB. “Bi zhenwen lawyer told a reporter in the body.